2026 Pet Industry Forecast

The Pet Industry. Predictions for the 2026 Pet Care Services Industry and Economy. The pet care services industry is poised for significant evolution by 2026, driven by technological advancements, shifting consumer preferences, and a growing emphasis on pet health and wellness. As pet ownership continues to rise worldwide, the industry is expected to expand, adapting to new trends in digital services, sustainability, and personalized care. Below are Petworks predictions for the state of the pet care services industry and economy in 2026. (more…)
Animal Reiki – Understated Power Underneath the Gentleness

Animal Reiki Care. “So, does your dog make you feel loved, de stressed, relaxed?”; I asked one of the women attending, as I began the short talk I was conducting on Animal Reiki, at one of the local pet stores, near where I stay. She nodded in affirmation.
“Why?” I continued. “How does it do this? What does it actually do?”
She appeared a tad bit confused, & unsure about what I meant. “Do? Well, Nothing!…” “That’s what! It actually does nothing, right?; I responded. She nodded cautiously, still kind of unsure about what I was getting at, as I continued. “That is what pets do; don’t they! They aren’t really doing anything. They just are. It’s just their presence; simply the ‘being ness’ that acts so powerfully to create feelings of well being & relaxation inside us!” “It is this ability to be simply present for us in that moment, with their whole being; in short, their ability to be mindfully present for us that works the magic!”
Clarity seemed to dawn slightly on the woman’s face.
“That is kind of what Animal Reiki is! We try to create for our animals that space of pure mindful being ness which is absolutely unadulterated. We try to give them what they give us!”; I said hoping to make more sense especially since, another women attending the session has casually & rightly so remarked a while back that it’s difficult to explain Reiki to someone.
And that is what the core principle of Animal Reiki is, for anyone who might find it confusing to understand it. Its very simplicity is its core. And, its core is about aiming to create for animals exactly what they create for us – a space of unadulterated peace, & unconditional love. This is a state which helps them effortlessly connect, in turn, to a state of wholeness that we all inherently lean towards.
Reiki is the Japanese term for the omnipresent, pure, divine life energy that sustains us. I personally, overwhelmingly felt that this is also the same spiritual energy so often being referred to, inside James’s Redfield’s globally best selling, spiritual transformation book ‘The Celestine Prophecy’. Rei is the supremely intelligent, spiritual wisdom; Ki is the omnipresent, unseen, divine life force energy. It is also widely understood by various other names, depending on the tradition; such as Prana in Indian; Chi in Chinese, etc. Although, all living beings are connected to this life energy, since it is the very basis of their being alive, their ability to perfectly channel this energy in all its abundance, & purity starts depleting due to various factors, as they progress through life. When a Reiki practitioner works on you, they are essentially connecting you more wholly to this pure, ever present, infinite source of wellness, joy, harmony, & wisdom.
Animal Reiki Care
When we talk of energy, it is no secret that animals are way more energy sensitive & intuitive than average humans. They do not live in an analytical place of existence as humans. This is also what gives them an ability to be present in the moment; without the conscious baggage of any unfulfilled past, or apprehensive future. This mindful existence of these extremely energy centered beings, in turn, allows them to exude a very high & pure vibration of peace when they are in a space they trust, & around those they adore. In that moment, they are feel complete; joyful; content; & think or analyze nothing else.
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Understanding all this, also makes the true process of Animal Reiki, quite different from its human counterpart. Unlike sending Reiki to a human, the practitioner does not begin with the assumption that they shall be placing their hands on an animal. An animal, especially one that is unfamiliar with the practitioner; or has been recently rescued from a shelter, has undergone some sort of trauma like abuse, or is otherwise of a nervous or aggressive disposition might not be prepared for the energetic experience of Reiki hands being laid on them. No matter how benevolent the intentions, this might be something too overwhelming, & uncomfortable for such an animal, to begin with.
Therefore, the process of Animal Reiki works from a distance, unless the animal indicates by its own mannerisms the need for closeness or its comfort with a hands on approach, or is familiar with the practitioner. In addition, the practitioner also always takes what may be called energy based permission from an animal. He/She goes into what is called Reiki meditation mode, beginning by grounding themselves, & then into creating an energetic mental space of deep silence, love, & peace. From this space, they mentally connect to the animal or its heart space for receiving permission to send them Reiki. This, asking for permission, fantastical as it may sound, is one of the chief cornerstones of Animal Reiki. Reiki is pure energy from the source; this kind of energy always respects free will. That is why, even in human Reiki, it is always recommended that the in order for Reiki to work more powerfully, the receiver be completely open to receiving it.
Animal Reiki Care
Animal Reiki is above all a process which acknowledges the inbuilt subconscious intelligence of all animals to be guided towards that which will serve their highest good. Remember, animals are naturally tuned in to the presence of most things from danger & safety to food in their surroundings. When the animal gives permission, which they usually, & thankfully do give (again, because they are acutely sensitive to the energetic appeal & intent of what is being offered to them, & by who) they automatically start being receivers of this healing energy. In fact, not just an animal for whom this energy may be intended, but every other animal in the vicinity has a choice to tune in to, or not, to this energy, especially if the session is happening in a barn or a shelter! In the absolute wholeness of this healing energy lie infinite possibilities of wellness & healing, & an animal or bird; be a dog, a cat, a horse, or a hen is being guided effortlessly to an inner state of wholeness. It is in this deeply relaxed state that the body & mind’s self healing mechanism, & their ability towards greater immunity, & vitality gets activated. This makes Animal Reiki care a blessing for animals in different conditions, & environments, whether they are suffering from just living in a stressful space; are physically ill; or are preparing to undergo a surgery etc. It can also be a graceful support to help very old, or terminally ill pets pass over gently.
De-Stress
Not just this, animal Reiki care is known to relieve stress levels & create an ambience of greater peace, & relaxation for the human counterparts; be their owners, or their caretakers, in an area where animals regularly receive Reiki. Reiki, after all, is beautiful all sustaining pure energy. It flows across the barriers of time, & space, & of its own practices no discrimination in who should receive it.
It is widely known & proven scientifically that animals end up overwhelmingly absorbing all that their humans might be undergoing – tension; joy; even disease. Animal Reiki is one of the most beautiful, non invasive, absolutely safe, holistic way there is to reward them with a chance towards a state of greater equilibrium; & to regain all that they so effortlessly give. Petworks has over one hundred certified animal reiki masters and practitioners for hire throughout North America, both in-person and via distance. Book Now.
In 2025, animal Reiki care continues to grow in popularity as pet parents seek holistic ways to support their animals’ emotional and physical well-being. This gentle, energy-based practice involves a certified practitioner channeling healing energy to pets, helping to reduce stress, ease pain, and promote relaxation. Animal Reiki sessions are now widely available both in-person and virtually, making them accessible for pets across the globe. Many veterinarians and holistic pet wellness providers recommend Reiki as a complementary therapy alongside traditional treatments. As awareness increases, more pet parents are embracing Reiki as a compassionate, non-invasive way to nurture their animals’ health.
About the Author:
Shuchi Chechi is a Vipassana meditator & an Usui/Holy Fire III Reiki Master who feels guided to support people find the same deeper sense of wholeness & happiness through these tools that she
found. She is a Certified Aromatherapist who loves to educate on the correct therapeutic value of essential oils, and a Tarot guide who helps shed insights & clarity into someone’s ongoing soul journey when they feel unsure & lost. As a dog lover, she was introduced to the wonderful option of dog fostering after moving to Los Angeles and felt logistically unready to adopt a forever fur buddy. She continues to foster different dogs (one at a time!) since then. Somewhere along the line, she felt logically inspired to combine her eternal love for human holistic healing & mindfulness meditation & for dogs, & get certified in Animal Reiki. Her name Shuchi means ‘pure’ in Sanskrit. She is a spiritual soul finding increasing joy in discovering the larger mysteries & meaning to her existence on this plane. She loves embracing the soul nourishing presence of nature; & receiving clear insights that flow, in moments of silence when the heart is connected to consciousness; untouched by the noise of the mind.
How to Care For Your Pet’s Emotional Needs

Animal Emotion. The Importance of Tending to the Emotional Wellness of Our Pet Family Members. Pets come bounding into our lives, wagging their tails, purring, or chirping with delight. They bring us joy, companionship, and unconditional love. However, have you ever stopped to consider the emotional well-being and emotional needs of our beloved pet family members? (more…)
Answering the FAQs about Animal Reiki

Animal Reiki Care FAQs by Felicia McMillan, shamanic Reiki practitioner and owner of Mended Joy.
Noticing that your pet is anxious, depressed, or stressed can often be a sign that life energy is low.
Physical illness and maladies are a tangible manifestation that life energy is low. In collaboration with modern medicine, reiki may increase the rate of healing with a few sessions. Health issues are always circumstantial and sessions should be tailored to your pet’s specific needs. Reiki is a safe way to get your pet back to a healthy and balanced energy that complements any other form of healing, medical treatments, or homeopathy for pets. (more…)
Petworks Surpasses 1 Million Reads

The Petworks Pet Care Health and Wellness Guidance Advice section has now surpassed one million readers! Petworks, North America’s leading pet care booking services platform, connecting pet parents with over 5,000 trusted and vetted pet care service professionals, recently celebrated a significant milestone: our Pet Care Health and Wellness Guidance Advice section surpassed one million readers. This achievement highlights our platform’s growing reputation as a go-to resource for pet parents seeking reliable, expert-backed guidance on a variety of pet care health and wellness topics.