The Pet Nutrition Alliance (PNA) is a nonprofit coalition dedicated to enhancing pet health by promoting evidence-based nutritional practices for dogs and cats. Backed by a group of respected veterinary organizations, the PNA equips veterinary professionals with the tools and resources they need to guide pet owners toward better, healthier dietary choices. In a world filled with overwhelming pet food options and marketing claims, the PNA brings clarity, credibility, and confidence to the conversation around pet nutrition.
🌟 What Does the PNA Do?
1. Educational Tools for Veterinary Professionals
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Offers tools such as calorie calculators (available in English, Spanish, and French), body and muscle condition scoring charts, feeding guides, and printable client handouts aimed at improving nutrition consultations AVMA+1vmae.org+1.
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Provides webinars, workshops (e.g. Nutrifluent), and step-by-step guidelines on performing nutritional assessments for dogs and cats AVMA.
2. Nutritional Assessment Advocacy
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Encourages the standard practice of conducting a nutritional evaluation at every veterinary visit, supported by AAHA nutritional assessment guidelines Rock Bridge Animal Hospital+14AVMA+14AVMA+14.
3. “Dare to Ask!” Manufacturer Evaluation Tool
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PNA surveyed over 200 pet food manufacturers in the U.S. and Canada using WSAVA-based criteria (e.g. presence of qualified nutritionists, manufacturing controls, nutrient transparency).
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The “Dare to Ask!” report compiles this objective data to support veterinary teams in making informed recommendations beyond just reading ingredient labels petnutritionalliance.org+7vmae.org+7petnutritionalliance.org+7.
4. Pet Food Manufacturer Evaluation Report
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Publicly available and regularly updated, this report compares manufacturers based on key parameters such as quality control, nutritional expertise, and manufacturing ownership petnutritionalliance.org+1vmae.org+1.
👥 Why It Matters
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It addresses the overwhelming number of pet food options by giving veterinarians reliable, non-commercial guidance when advising pet owners petnutritionalliance.org+15AVMA+15vmae.org+15.
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Instead of focusing on marketing claims or ingredient lists, PNA emphasizes measurable factors: nutritional adequacy statement, feeding trials, quality of manufacturing, and manufacturer transparency Wikipedia+11petnutritionalliance.org+11AVMA+11.
🧭 How Veterinary Teams & Pet Owners Benefit
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Vets get structured tools and standardized checklists to assess and tailor pet nutrition strategies.
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Pet owners receive vetted, objective information via their veterinary clinics—helping translate scientific nutrition guidelines into everyday care.
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The “Dare to Ask!” tool simplifies what would otherwise be a lengthy manufacturer-by-manufacturer inquiry process for veterinary teams Rock Bridge Animal Hospital+5AVMA+5AVMA+5vmae.org+1Reddit+1.
💬 Community Insight
From pet owner discussions:
“The Pet Nutritional Alliance … launched a new tool called ‘Dare to Ask’. This tool allows you to query a database of pet food manufacturers and determine whether they generally meet the WSAVA recommendations…” vmae.orgReddit+5Reddit+5vmae.org+5
“I’ve also gotten a lot from the Pet Food Manufacturer Evaluation Report … I think we should all be able to agree that the guidelines at least have merit.” Reddit+5Reddit+5petnutritionalliance.org+5
Such community feedback highlights how PNA resources are widely regarded as practical, transparent, and grounded in evidence-based criteria.

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✅ In Summary
| What PNA Is | What It Provides |
|---|---|
| Collaboration of 9 vet groups | Tools & resources on pet nutrition for veterinary teams |
| Non‑commercial and independent | Manufacturer evaluation based on WSAVA criteria |
| Evidence‑based approach | Calorie calculators, condition‐scoring guides, “Dare to Ask!” reports |
The PNA is a trusted partner for veterinary professionals, helping them confidently guide pet nutrition decisions and ultimately enhance pet health.
Petworks and the Pet Nutrition Alliance (PNA) share a common mission: to improve the lives of dogs and cats through trusted, expert-led care. Especially when it comes to nutrition. Petworks provides a national platform that connects pet parents with certified animal nutritionists, pet wellness experts, and veterinary professionals who apply the science-based tools and nutritional standards championed by the PNA. By offering access to qualified providers who utilize resources like calorie calculators, body condition scoring, and manufacturer transparency tools, Petworks ensures that pet parents can make educated decisions about their animals’ diets. Whether managing weight, addressing medical conditions, or optimizing lifelong health. This alignment with the PNA’s guidelines fosters a higher standard of care and brings nutritional awareness to the forefront of everyday pet parenting.
Together, Petworks and the Pet Nutrition Alliance work to empower veterinary professionals and pet parents alike with the knowledge, tools, and partnerships needed to promote the nutritional wellness of companion animals across the globe.
About Petworks
In 2021, Dr. Marty Goldstein DVM joined the pet care platform Petworks as an advisor in its Animal Nutrition care division. Dr Marty Nature’s Blend is on a mission to help your pets live their healthiest lives possible. Dr. Marty’s pet nutrition expertise and guidance has helped Petworks evolve and become the preeminent animal and pet nutrition consultation service for pet parents in North America.
In 2022, Blue Buffalo Founder Bill Bishop Jr. joined Petworks as Senior Advisor in our Animal Nutrition Care Division. Bill brings his extensive expertise in pet food innovation and business leadership. His guidance helps Petworks enhance our pet nutrition service offerings, helping to ensure that pet parents throughout the world receive trusted, science-backed nutritional support for their dogs, cats, and animals.
About The Author
Petworks Co-Founder Kevin Kinyon is a life-long animal lover who works tirelessly to improve the lives of pets and their parents. Human and animal qualities he values most are integrity, humor, and empathy.

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