In a surprising and deeply unfortunate turn of events, Wag! Group Co., once a prominent name in the on-demand pet care industry, has filed for bankruptcy. Known for its convenient app-based services connecting pet parents with dog walkers, sitters, and other providers, Wag! had grown quickly by tapping into the trust and affection people have for their pets. While the company’s filing marks the end of a chapter in its tech-driven pet care, it also opens the door for pet parents and care professionals alike to find a new and stable home here at Petworks. We welcome all Wag dog walkers and sitters with open paws!
Wag Bankruptcy
At Petworks, we extend our heartfelt sympathies to the entire Wag! team, its loyal pet care providers, and the thousands of pet parents who trusted the platform for help in caring for their beloved animals. We know that behind every business headline are real people and real pets who depend on continuity, compassion, and consistency. As a fellow advocate for quality pet care, we recognize the dedication it takes to build a brand like Wag!, and we empathize with those now affected by its closure.
A Home for Wag! Pet Parents and Pet Care Professionals
In times of uncertainty, pet parents need assurance, and pet professionals need support. That’s where Petworks steps in.
If you were a loyal Wag! customer, we welcome you and your pets with open arms. Whether you relied on Wag! for dog walking, pet sitting, grooming, training, or pet boarding, you’ll find the same services, and many more, on the Petworks platform. We’re here to help you transition smoothly and confidently, without compromising the quality of care your pet receives.
And for the caregivers, walkers, sitters, and groomers who made Wag! what it was, we invite you to bring your talents to Petworks. We believe in empowering independent pet care professionals with fair, transparent opportunities to grow their businesses and connect directly with clients who value personalized, consistent care.
More Than a Platform : A Partner in Pet Wellness
At Petworks, we believe pet care should be deeply personal, trustworthy, and community-driven, not transactional. That’s why our platform connects pet parents with certified, qualified, and passionate pet professionals across the United States for both in-person and virtual care services.
Our modestly sized but mighty team of Petworks Concierge Professionals is ready to help pet parents find exactly what they need, from last-minute boarding to specialty care like pet acupuncture, behavior training, or even grief counseling for those coping with the loss of a beloved animal. We don’t operate on algorithms; we operate on empathy, experience, and genuine support.
Personalized, Transparent, and Fair : What Sets Petworks Apart
Unlike larger, tech-heavy marketplaces that can feel impersonal and corporate, Petworks is guided by values that prioritize the well-being of animals and their caregivers:
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Fair Pricing: We don’t inflate fees or take unfair commissions. Our pricing is set by the providers themselves, and we ensure that both parties, pet parent and professional, feel confident in the value they receive.
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Customized Care: Every pet is different, and so is every provider. We make it easy for pet parents to choose the right professional based on reviews, qualifications, and specialties. And our team is always available to offer guidance along the way.
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Direct Connections: We don’t get in the way of your relationship with your pet care professional. Once you connect through Petworks, you have full access to communicate, schedule, and build an ongoing relationship with the provider you trust.
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Support for Providers: Pet care professionals on our platform are treated like the small business owners they are. We give you tools to promote your services, manage bookings, and gain exposure in your local area and beyond.
From Dog Walking to Reiki : Comprehensive Pet Services in One Place
Many Wag! customers turned to the platform for dependable dog walking, drop-in visits, and overnight pet sitting. At Petworks, we offer all of those essential services, but we also go further. Our categories include:
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Mobile Grooming
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Dog Training
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Veterinary Consultations
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Pet Photography and Portraits
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Animal Reiki, Massage, and Chiropractic Care
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Pet Transportation
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Animal and Cat Behaviorists
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Pet Loss Grief Support
- Lost Pet Finders
Whether you’re looking for a pet sitter while you’re out of town or a holistic healer to help with an aging dog’s joint pain, Petworks has you covered, all in one place.
Are you finding article useful? Would you like 100% free access to more articles like these, and free access to over 5,000 vetted pet care service professionals throughout the United States? Sign up here for a free Petworks account, and we’ll email you a personal 10% discount code. Then take 10% off your first booking on us!
Wag Bankruptcy
“This process enables us to move forward with a clear plan and a strong partner who shares our vision for the future.” – Garrett Smallwood, CEO, Wag! , referring to the pre-packaged restructuring with Retriever LLC.
“Wag!’s bankruptcy underscores a critical truth in the pet services industry: technology alone doesn’t build trust. Relationships do. At Petworks, we remain committed to empowering independent professionals who offer personalized, compassionate care. Pet parents deserve more than algorithms; they deserve connection, consistency, and real accountability.” – Kevin Kinyon, Co-Founder, Petworks.
To Former Wag! Users: We Invite You to Try Petworks
We understand that change can be stressful, especially when it comes to the health, safety, and happiness of your furry companions. That’s why we’ve made it easy to get started on Petworks.
On the Petworks platform, you can search for providers in your area or across the country. Whether you need daily walks, weekend pet sitting, or expert behavioral help, our community of certified, experienced professionals is ready to help. Our platform supports both in-person and virtual appointments, so you can get care tailored to your lifestyle and your pet’s unique needs.
Have a question? Our concierge team is standing by to assist, just send us a message and we’ll help you find the right care in minutes.
To Former Wag! Pet Care Providers : Your New Home Awaits
If you were a provider on Wag!, we invite you to join our growing network of independent pet professionals on Petworks. We’ll help you build a strong presence, attract new customers, and grow your business on your own terms. You’ll be part of a community that respects and uplifts pet care professionals—not one that commodifies them.
Setting up your profile on Petworks is quick and easy, and we’ll be here to support you every step of the way. We’re actively welcoming new walkers, sitters, groomers, and trainers who are ready to take their services to the next level with a platform that puts people and pets before profits.
Why Petworks Is Simply the Best Choice for Pet Care Services
At the end of the day, Petworks was built for people who love animals, not for shareholders, apps, or investor returns. Our mission is simple: connect pet parents with trusted professionals in a way that’s thoughtful, transparent, and sustainable.
While Wag! helped shape an era of convenience-based pet care, we believe it’s time for a more balanced, personalized approach. One where care isn’t rushed, where providers are supported, and where pets receive attention tailored to who they are, not just what they need.
Wag Bankruptcy – The Closing of Wag! Is the Opening of a New Door
To everyone impacted by the Wag! bankruptcy: we’re truly sorry for the disruption and stress this may have caused. But you are not alone, and we’re here to help.
Petworks is more than a platform. It’s a community. Whether you’re a pet parent or a professional, we’re ready to welcome you into a more thoughtful, connected, and compassionate world of pet care.
About Petworks
In 2021, Dr. Marty Goldstein DVM joined the pet care platform Petworks as an advisor in its Animal Nutrition care division. Dr Marty Nature’s Blend is on a mission to help your pets live their healthiest lives possible. Dr. Marty’s pet nutrition expertise and guidance has helped Petworks evolve and become the preeminent animal and pet nutrition consultation service for pet parents in North America.
In 2022, Blue Buffalo Founder Bill Bishop Jr. joined Petworks as Senior Advisor in our Animal Nutrition Care Division. Bill brings his extensive expertise in pet food innovation and business leadership. His guidance helps Petworks enhance our pet nutrition service offerings, helping to ensure that pet parents throughout the world receive trusted, science-backed nutritional support for their dogs, cats, and animals.
About The Author
Petworks Co-Founder Kevin Kinyon is a life-long animal lover who works tirelessly to improve the lives of pets and their parents. Human and animal qualities he values most are integrity, humor, and empathy.
it’s such a sad situation at wag. thank you to petworks for running a clean ship and taking on former wag customers.
The Wag! bankruptcy was a long time coming. Petworks is so much better than Rover and Wag!
Wag was a horrible platform anyway. Ripped off the walkers! We love Petworks. We are charged fairly, and it’s so easy to use.