Pet Company Start-Up consults by Samantha Henson - Grand Rapids, MI
***2020 and 2021 Best of Petworks Award Winner***
Hi! I'm Samantha Henson, an award-winning clinical pet nutritionist and founder of Next Generation Pet Wellness.
I am an expert in helping pet food, treat, and supplement companies go from idea to launch and beyond!
My work has been featured in Forbes, Fox News, Pet Product News, The Dodo, and many more publications over the years.
I currently run a pet nutrition practice based out of Michigan but serving pets and pet companies worldwide!
I have a team of incredibly talented nutritionists and formulators that are helping me towards my goal of helping 1 million pets. Current count: over 275,000!
About me:
I have spent the last 15 years dedicating my life to the health and wellness of animals and I can truly say that I love what I do. My practice has helped hundreds of thousands of cats and dogs (and other animals) live their happiest and healthiest lives through proper, biologically appropriate nutrition, supplementation, and exercise. I give both business owners and pet owners the tools and education they need to help their furry family members.
I started Next Generation Pet Wellness as a way for people to get unbiased information about pet nutrition. It’s so difficult for pet owners to research online, or even in a store, and not feel overwhelmed by all the choices. I don’t sugarcoat things, and because I’m not tied to any specific brand of food, I can be completely honest and remain impartial.
To date, I have helped 14 companies be able to launch their products and can help with:
Formulating AAFCO or FEDIAF balanced diets
Formulating treats, toppers, broths, etc
Formulating supplements geared towards gut health, joint health, skin health, and more
Helping with labeling requirements
Helping with sourcing
Helping with shipping
And anything else that can come with starting a pet food business in 2023
First calls with businesses are always free of charge, feel free to reach out or book a "B2B Initital Reach Out" on the book now button.
Consultations can be done via phone or virtual meeting and range from 30 minutes to 1 hour typically.
- Licensed
- Certified
- Insured
Pricing Packages
How do you serve precious pets?
- Pet Nutrition Consulting
Do you offer online sessions?
- Yes
What part of the animal kingdom do you serve?
- Birds
- Cats
- Chickens
- Chinchillas
- Dogs
- Ducks
- Ferrets
- Fish
- Frogs
- Gerbils
- Goats
- Guinea Pigs
- Hamsters
- Hedgehogs
- Lizards
- Mice
- Parrots
- Rabbits
- Rats
- Snakes
- Turtles
What licensing do you have?
- Business License
On a scale of snail to elephant, what size animals do you work with?
- 20-39 lbs
- 40-79 lbs
- 80+ lbs
- under 20 lbs
Pet Certifications
- Applied Animal Behavior Certified (UW-AAB)
- Clinical Pet Nutritionist - Academy of Natural Health Sciences (ANHS)
Proud member of...
- Association of American Feed Control Officials (AAFCO)
Cat-astrophes happen! What is your cancellation policy?
- 24 hours notice required
Which part of the country do you serve pets?
Worldwide
What year did you begin serving pets?
2008
How did you hone your craft?
I honed my craft over the past 15 years by constantly treating patients, educating owners and growing and continuously adapting to new information.
What tip would you give pet parents for working with animals that you've learned as a pro?
Always make sure there is no motive behind the person recommending things to you. It would amaze you how many professionals are being paid to tell you to use something.
What is one thing you want pet parents to know about you? It can be whatev-fur you'd like!
I will always be honest and unbiased, especially when it comes to the crazy world of pet nutrition. I run a science based practice and I refuse to accept money from pet food companies.
Distinction








Customer Reviews
I can't wait to see what you all create for my pups!
- Melissa GreerQuick and helpful response!
- Rosalyn BlakeGreat communication! Polite and friendly.
- Ryan MaddoxSamantha was wonderful. This consultation exceeded everything I had hoped for! Thank you!
- Holly McSpaddenThanks a lot, everything has been awesome so far!
- Dawanda AndersonSamantha took the time to listen to my concerns and answered all of my questions. She built custom recipes based on my dog's extensive list of sensitivities. I could not be happier with her customer service or her product!
She was a joy to work with; I highly recommend!
Samantha was extremely knowledgeable and kind. She listened to all my concerns and was very responsive to all my questions. Can’t wait to start Lola on her gut healing journey.
- Christy JuddWent super well!
- Gina MobassalehSuper awesome initial session!
- Gina MobassalehExcellent! Samantha was fabulous and gave me so much great information. I am really excited to put this all in motion for my pets.
- Jeanne BauerHow do you serve precious pets?
- Pet Nutrition Consulting
Do you offer online sessions?
- Yes
What part of the animal kingdom do you serve?
- Birds
- Cats
- Chickens
- Chinchillas
- Dogs
- Ducks
- Ferrets
- Fish
- Frogs
- Gerbils
- Goats
- Guinea Pigs
- Hamsters
- Hedgehogs
- Lizards
- Mice
- Parrots
- Rabbits
- Rats
- Snakes
- Turtles
What licensing do you have?
- Business License
On a scale of snail to elephant, what size animals do you work with?
- 20-39 lbs
- 40-79 lbs
- 80+ lbs
- under 20 lbs
Pet Certifications
- Applied Animal Behavior Certified (UW-AAB)
- Clinical Pet Nutritionist - Academy of Natural Health Sciences (ANHS)
Proud member of...
- Association of American Feed Control Officials (AAFCO)
Cat-astrophes happen! What is your cancellation policy?
- 24 hours notice required
Which part of the country do you serve pets?
Worldwide
What year did you begin serving pets?
2008
How did you hone your craft?
I honed my craft over the past 15 years by constantly treating patients, educating owners and growing and continuously adapting to new information.
What tip would you give pet parents for working with animals that you've learned as a pro?
Always make sure there is no motive behind the person recommending things to you. It would amaze you how many professionals are being paid to tell you to use something.
What is one thing you want pet parents to know about you? It can be whatev-fur you'd like!
I will always be honest and unbiased, especially when it comes to the crazy world of pet nutrition. I run a science based practice and I refuse to accept money from pet food companies.
Customer Reviews
I can't wait to see what you all create for my pups!
- Melissa GreerQuick and helpful response!
- Rosalyn BlakeGreat communication! Polite and friendly.
- Ryan MaddoxSamantha was wonderful. This consultation exceeded everything I had hoped for! Thank you!
- Holly McSpaddenThanks a lot, everything has been awesome so far!
- Dawanda AndersonSamantha took the time to listen to my concerns and answered all of my questions. She built custom recipes based on my dog's extensive list of sensitivities. I could not be happier with her customer service or her product!
She was a joy to work with; I highly recommend!
Samantha was extremely knowledgeable and kind. She listened to all my concerns and was very responsive to all my questions. Can’t wait to start Lola on her gut healing journey.
- Christy JuddWent super well!
- Gina MobassalehSuper awesome initial session!
- Gina MobassalehExcellent! Samantha was fabulous and gave me so much great information. I am really excited to put this all in motion for my pets.
- Jeanne Bauer